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https://diymusician.cdbaby.com/releasing-music/pandora-radio

Excerpt:

How You Can Get Your Music on Pandora

Did you know that Pandora is the largest ad-supported streaming service in the US?

Yep! And many musicians who use CD Baby are getting paid significant Pandora royalties.

Obviously you want to get your music onto Pandora. Then you’ll want to submit your songs through Pandora’s portal for greater visibility. After that, it’s time to use Pandora’s music marketing tools to build your audience.

This article will lead you through each of those steps so you can make the most of your music on the platform that defined customized streaming.

Why should I get my music on Pandora?

Although Pandora is only available in the United States, it has a huge listenership. The company is a subsidiary of SiriusXM, and is available through its mobile app, the web, and integrations with over 2,000 connected products. So your potential reach as a musician on Pandora is massive. 

Your real opportunity though is reaching the RIGHT listeners. Pandora provides users a uniquely-personalized music experience powered by its proprietary Music Genome Project® technology.

The Music Genome Project is the most comprehensive analyses of music in history. It learns what listeners like and serves up new music according to those preferences. If your music in the mix, it means you could be reaching people who are the most likely to become fans.

Even though listenership is focused in the United States, artists around the world can use Pandora AMP, or Artist Marketing Platform. This Artist Marketing Platform is a powerful suite of tools that allows you to explore streaming data and engage directly with your fans for free.

Through AMP, you can program Pandora Stories. This new format helps you build music experiences augmented with voice tracks. With Stories, you shape your music’s narrative by combining the best of playlists and podcasts in one format.

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