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From diymusician.cdbaby.com

Storytelling Is Key to Music Marketing
https://diymusician.cdbaby.com/music-promotion/marketing-music

Excerpt:

Music marketing is more important now than ever before. Making a lasting first impression before your song even starts can mean the difference between stardom and obscurity. This rings especially true today because of a thing called “attention economics”. Musicians may find themselves competing for the same aural real estate. They are fighting for your attention.

So, how do you create an emotional appeal before anyone listens?

The value of storytelling

The most successful artists know the value of storytelling, and how to sell themselves. It is the most effective way to cut through the noise of all the other music that lands in our social feeds.

Feeling some pressure?

Remember, you don’t have to tell your whole story all at once. Novels unfold over several hundred pages. As a musician, every action you take is a chance to further your story and make additional connections — every show you play, every video you create, every new release, every email you send, every blog post, and social media update you write.

Still, having a grasp on the highlights of your musical story helps so much with marketing.

Your story won’t reveal all of the beauty and complexity of you as an artist. That’d take too long to tell. Instead, think about a few key things you most want to convey about your life and music. Maybe you already have the makings of a great band story in those few details.